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The average lifespan of trade show display hardware is five years. To determine the overall lifetime cost and potential return on investment of your exhibit, estimate how many years and at how many shows you per year it will be used. Prorate Booth Cost Over Estimated Lifespans Cross off features that are more expensive and less essential to your overall exhibiting objectives to keep costs down. Prioritize Booth Elements That Help Achieve Goals:ĭuring the consultation phase of the trade show booth design process, prioritize which design features are most important for you to achieve your goals. Below are two essential tips to help you control the costs associated with designing your exhibit: This does not include the exhibit space itself, which can typically amount to 30% of your overall budget. Trade show booths are a major expense, accounting for 10% of the average trade show budget. Related: Effectively plan for your next trade show with tips and best practices in our Planning Guide Your Exhibit Budget Make sure you clearly communicate your trade show goals to your exhibit design partner so they can create an exhibit around your objectives that will help you reach your objectives. You can get a company such as NGP Integrated Marketing Communications to help you with this, but some common goals are listed below. Your trade show booth is a tool that supports your trade show marketing goals, so making sure your goals are properly outlined is a key step in designing your trade show booth. Your Goals Inform Your Trade Show Booth Design